Come hear all about the strategy I taught my own son, and how I’ve joined forces with AI to smash it out of the park this month:

TODAY (Tuesday) 12pm EST in the RBMarketMasters Room

👇Keep reading more about this👇

And now…

You’ve no doubt heard of the “Lipstick Indicator,” right? 💄

It’s supposed to forecast bear markets 🐻 or recessions.

What you might not know is this indicator – or index … or effect – was the idea of the billionaire heir to the Estee Lauder fortune, Leonard Lauder. He noticed how lipstick (and makeup or cosmetics) sales weren’t as affected by inflationary pressures.

Typically, when the economy is faltering, so the theory goes, lipstick (cosmetic) sales remain robust or increase. 💅

There’s data to support this theory.

Apparently, makeup sales increased during the Great Depression, while industrial production sank 50%.

During the 1990 recession, the only manufacturing sector to see employment gains was the cosmetic industry.

The 2001 recession saw lipstick sales rise by 11%.

Big-name cosmetic brands reported big gains during the Great Recession (2008-2009).

And while lipstick sales declined during the pandemic, perfume sales rose.

What are the numbers for this year so far?

If you’ve believed the BS government stats about the U.S. economy cruising along smoothly, you’d better sit down for this one.

2023 data from Circana shows that “beauty sales” reached $14 billion for the period ending June 30. That’s a 15% increase over the previous year!

Also, makeup was the fastest-growing category within prestige sales. And lipstick was the fastest-growing segment for both prestige and mass outlets.

Now, with reports rearing their heads about rapidly increasing car loan defaults… real estate all but grinding to a halt… and credit-card liabilities breaking through the $1 TRILLION mark… the Lipstick Effect seems prescient yet again.

I didn’t need lipstick to tell me that things on Wall Street and Main Street are looking shaky, at best. I didn’t need a 🔮either.

Although I might be persuaded to sport shocking pink lipstick if I’m not halfway to my $120,000-in-12-months goal by the end of this year.

In fact, let’s make it a bet.

If I have not grown my trading account by $60,000 before the ball drops for 2024, I’ll wear the most gaudy makeup imaginable for my first LIVE broadcast of the new year.

Fabulous!

I’m excited because I fully anticipate that I’ll exceed that number, and save us all the nightmare of witnessing me dolled up like that.

I started this challenge in July to show my Alpha Hunters – and YOU – that selling options is a powerful strategy, and, when done correctly, can yield great results. Of course, trading is hard, and results are not guaranteed.

I was going gangbusters until September when markets seemed to have a temporary bout of schizophrenia (they must not have had the right shade of lipstick).

This month though, I have made up for the poorer performance of the previous month… and I’m back on track, Baby!

As things stand, there are six trading days left in October.

I currently have two positions open: A bet that UVXY will go lower (which over enough time, it always does), and a bet that QQQ will stay in a $20 range over the next week.

I have some clever ways of setting up these types of bets, and I’d love to show you how!

While things could go either way, I’m confident both positions will add to my total for the month, which, right now, is a whopping $17,619. (Although this is well-documented for you to see, I need to remind you that trading is hard, results not guaranteed and should not be expected to be replicated typically.)

Yup! I am just $2,381 short of doubling my target for October!

That said, it’s important to note that, so far, I have indeed made gains every month of this challenge. September was much lower than I’d aimed to make, but I still made money (and I made up for the shortfall in October.)

That, right there, is the power of selling options… risks, lack of guarantees, and all.

Can I lose money?

Of course. And I have done so with many trades I’ve made in this challenge so far. Afterall, I am “only” winning 72% of my trades so far.

Of course, all of my members are seeing these trades from start to finish.

I’m all about being 100% transparent – always – so this challenge tracker is an unedited, unbiased, pig-without-lipstick record of my wins and losses so far. It will continue to fully expose my successes and failures for the entirety of this challenge and beyond.

And I will continue to teach my Alpha Hunter members how to sell options so they can expand their trading arsenal.

That’s why, today, I’m holding a special training session at 12EST HERE to show you how I use predictive AI tools to improve my trading results… even during times when lipstick sales are rising rapidly. And I’ll show you how my Alpha Hunter strategy fits so well into this kind of environment.

I can’t stress this enough: there is no better time to learn how to sell options. So I’m slashing the entry price to Alpha Hunter membership.

Join me at noon today.

Become an Alpha Hunter now.

Then you and your partner can celebrate by buying as much lipstick as either of you want.

Here’s to YOUR success,

P.S. If you have any questions about how you can get added to my “Alpha Hunter” 🏹 program, just call Jeff Brown @ 800-585-4488 or email ([email protected]), and he would be happy to talk about any special credits you might have, discuss payment plan options, or help you in any way possible.

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