There’s an entirely new industry breaking out in the food sector and the startups capitalizing on the NewFood trend are on FIRE.
We’ve found one of the hottest ones out there… and they’re letting people like you invest in their upcoming deal.
I’ll tell you how you can get your piece in a second.
This startup is part of the $46B Upcycled Food Movement and their patented technology turns FREE food byproducts into delicious, nutritious snacks.
One of their newest snack products tripled monthly sales.
They have some heavy-hitting investors/partners including a $10B food & beverage company.
Angel Investing Insider members get timely alerts and the investing details they need to lock in their ownership stake.
The writings on the walls. We need more efficiency and less waste in our food supply systems.
But before we bring this deal to you, let’s look at some other companies in the category, which are helping to drive the Upcycled Food Movement ahead.
The NewFood Revolution
Waste has always been an unfortunate part of the food industry.
Between farms, factories, retailers, and consumers, an estimated 1.3 billion metric tons of food is wasted each year.
Luckily, not only are people trying to waste less food nowadays, they are also realizing that “food waste” has huge value.
That’s right, unused food isn’t a worthless byproduct we need to pack away into a landfill. It’s actually an ample and desirable resource — a resource that has gone untapped for far too long.
This is where the solution (and opportunity) lies. Right now, the dawn of a new economic and environmental movement is taking place.
A movement aimed at eliminating food waste through innovation and entrepreneurship.
I’m talking up the upcycled food movement.
One Man’s Trash…
When most people think of food waste, they imagine a half-eaten plate of food being scraped into the trash.
This is a part of the problem, but food waste comes in all shapes and sizes.
First off, damaged or “ugly” fruits and veggies are commonly deemed unsuitable for wholesale. Markets don’t want them because customers don’t buy them.
Meanwhile, pressure to fulfill contracts and maintain profits forces growers to plant more than what’s needed. When they meet their quota, the majority of the excess finds it way into the trash.
Finally, we have supermarkets and restaurants with stale, expired, or returned products. Sadly, the market has virtually no demand for these undesirables.
In the dumpster they go.
Luckily, entrepreneurial minds are finding ways to turn a profit off of our forgotten foodstuffs. Startups can upcycle nearly any food-waste product into something consumers demand.
Another Man’s Treasure
The upcycled food industry is now worth around $46.7 billion. The industry is projected to grow 5% a year for the next 10 years. That’s huge for a movement that barely existed just 5 years ago.
Upcycling startups are rushing to fill in all the nooks and crannies the food system has ignored for so long — and we are seeing some serious funding happen.
When something of this magnitude and potential pops up on my radar, I always get excited. It’s a rare and special thing to find a vertical with so much potential that is still so untapped.
The Market’s Response
It turns out that consumers respond to upcycled food.
It’s just the kind of idea people like to rally behind — recycling food waste into tasty snacks. How can you not love that?
But do you know what’s even more interesting?
People are willing to pay more for upcycled products than conventional ones.
When brands market their ability to prevent waste, it adds value to the product. This justifies a premium price. Pair this with a growing support of sustainable food options, and you can see that upcycled is set to be a hot-ticket trend.
Moving forward, “upcycled” could come to carry the same weight as “eco-friendly”, “organic”, or “fair trade”.
Upcycled Food Startups
There are loads of startups in this space that I’m excited to watch — and a few I’d like to invest in.
Spending just a few minutes searching, I found dozens of promising companies that opened my eyes to what’s possible within the upcycled food industry.
Here are some of the most exciting, innovative, and popular upcycled food startups on the market today.
Render partners with artisanal creameries to source a dairy byproduct — whey.
They use this discounted ingredient to make tasty health drinks. The whey is blended with fruits, veggies, and herbs to make their signature product, Weyla.
Another big hit is Render’s savory drink made from leftover pickle brine.
The brine, that would otherwise be thrown away, is mixed with vegetables and spices to create Bryner. This can be enjoyed as is or used as a mixer, perfect for bloody marys.
In just a short time, these upcycled drinks grew from obscurity into a nationally distributed product.
Banana plantations are complex businesses to run, require expensive infrastructure, and have incredibly high standards. This means that even slightly damaged or bruised bananas are thrown away.
California-based, Barnana, sources these damaged fruits to make snack products. As you can imagine, damaged bananas are a fraction of the price of retail ones, keeping the costs low.
Bruised bananas are dehydrated and used in snacks like Chocolate Banana Bites.
To date, Barnana has raised over $5.3 million in funding. Its products can be found in retailers across the U.S.
3. RISE Products
RISE is a green startup that upcycles unwanted barley from Brooklyn and Queens microbreweries into a healthy and sustainable “super flour”.
The flour has more protein, more fiber, and fewer carbs than normal flour.
You can find RISE flour, upcycled granola, brownie mix, and pre-packaged brownies in health food stores and supermarket chains.
Recently, RISE pulled in $150,000 in a seed round.
4. Sir Kensington’s
If you are keen on food or diet trends, you may have heard of aquafaba.
Aquafaba is the liquid leftover after cooking chickpeas. Once a relatively useless byproduct, upcycling has made it an in-demand commodity.
Sir Kensington’s uses aquafaba in place of eggs to make a vegan mayonnaise.
With ample and cheap supply from hummus factories, Sir Kensington’s made the mayo a smash hit and boomed because of it.
After raising over $8.5 million in funding, Sir Kensington’s was acquired by consumer goods giant Unilever.
This next startup takes an inedible byproduct of sunflower oil production and turns it into delectable chips.
When sunflower seeds are pressed for oil, a fibrous, woody substance is left behind. This is known as “oilcake”.
Traditionally, oilcake has been seen as unfit for human consumption and was mostly used in animal feed because of its availability and nutritional content.
That is, until Planetarians came along and developed a special process to turn oilcake into light, puffed up chips.
In a seed round in 2017, Planetarians raised around $750,000.
The Next Step In Upcycled Food
Upcycled food is still a burgeoning industry. But, there are 3 main reasons I believe this market is going to grow exponentially.
- Consumer awareness around sustainability and food waste is growing each year.
- There are billions of dollars worth of food products that are still untapped by the food industry.
- Thousands of upcycling startups are looking for new ways to use each and every scrap of food on the planet.
With so many minds turned towards one problem, and with ample opportunity in each direction, I have little doubt that the upcycled food movement will continue to flourish.
For angel investors, now is a great time to invest in upcycling startups companies. The market is unsaturated and growth is happening rapidly.
You can support startups that are saving the world and grow your wealth while you do it.
Upcycled food startups save tons of valuable resources from landfills and put them on the shelf.
This movement is making our food system and economy more efficient and sustainable — one startup at a time.
Keep an eye out for more upcycled startups on Angel Investing Insider. This premium package gives you hand-picked startup deals that you can invest in for as little as $100.
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