What Is Return on Equity?

Return on equity (ROE) is considered a measure of how effectively management is using investor capital to create profit and generate earnings growth. Simply put, the ROE ratio shows how much income each dollar of common stockholder equity generates, so this measure is quite significant to you as a stock market investor.

As simple as it is to calculate, return on equity is fundamentally important to your research and trading decisions. Investing in companies that generate profits more efficiently than their rivals can be very profitable. Return on equity (ROE) can help you distinguish between companies that efficiently create profits and those that don’t.

On the other hand, ROE might not necessarily tell the whole story about a company and must be used carefully. On the surface, ROE is a profitability measure. But at its core, it encompasses not only profitability but also asset management and financial leverage.

Due to the richness of this metric, you can get a good sense of whether you will receive a decent return on your investment as well as assess the current company leader’s ability to manage the business effectively.

Return on Equity Calculation

ROE is expressed as a percentage and is generally only calculated for companies with positive net income and equity. To take advantage of ROE, you must know how to calculate return on equity.

Take the company’s net income for the year and divide it by the average shareholder equity for that year to find the return on equity ratio:

Return on Equity formula


A company has an annual net income of $500,000 and average shareholders equity of $2.5 million.

This company’s ROE is 20% –

ROE example formula

Net income is the amount of income, net of expenses, and taxes that a company generated for a given period. Usually, income for the previous 12 months is used for the ROE formula.

Most of the time, ROE is computed for common stockholders. Thus, preferred dividends are taken out of the net income as these profits are not available to the common stockholders.

Average shareholder equity comes from the balance sheet. It is considered best to calculate ROE based on the average equity of the period as this better matches the equity to the changes in income.

You can also take a look at average ROE across the market. Based on the S&P 500, the long-term ROE average is 14%. If you need a quick rule of thumb, consider investments with an ROE over this benchmark average. Conversely, avoid purchasing a company’s stock if the ROE is below 10%.

Importance of ROE

ROE provides a simple metric for evaluating returns. Of particular importance is that ROE provides a view of profitability from your perspective, not the company’s perspective. In other words, this ratio calculates how much money is made based on your investment in the company.

A high return on equity is also generally a strong indicator of a company’s ability to pay you back in dividends. A company won’t always do so of course, as it may be more beneficial to reinvest and capitalize on its growth. In this case, your value increases based on the future growth in earnings as opposed to receiving a dividend, which you would then have to find another place to invest.

One smart calculation using ROE is the company’s retention ratio, which can be used to predict the firm’s growth. To use this number to estimate growth, divide a business’s retained earnings by its net income, then multiply the result by the ROE. Although a high retention ratio indicates positive growth, when a number is too high it may indicate that the firm’s growth is not sustainable over time.

By comparing a company’s ROE to the industry average, you can observe differences in management performance, growth, and returns. You want to see a high return on equity ratio because this indicates that the company is using your funds effectively. Companies that have a higher ROE than peers typically have a competitive advantage, which often translates into higher returns for you.

A sustainable and increasing ROE can mean that management is creating value, giving you more for your money. In contrast, a declining ROE can mean that management is making poor decisions when reinvesting your capital.

Using and Interpreting Return on Equity

ROE is best used to compare your target company to other companies in the same industry, since every industry has different operating norms. For example, if you look at an auto stock and a semiconductor equipment stock next to one another, the ROE ratios won’t tell you much. The auto stock has an ROE of 9% while the semi stock’s ROE is 20%. If the auto and truck industry average ROE is 7% while the semiconductor equipment industry average is 26%, the auto stock is actually performing better related to peers than the semi stock.

The relative value of return on equity (ROE) will depend on what’s normal for a stock’s peers. A good rule of thumb is to invest in stocks with an ROE equal to or just above the industry average.

Consider Facebook (FB) with an ROE of 23.7% as shown on finviz

Compared to its peers, Facebook (FB) has a strong ROE:

  • Twitter (TWTR) – 20.6%
  • Alphabet/ Google – 16.2%
  • Baidu (BIDU) – 12.9%

It is also very useful to compare the average over the past five years to get a view of which way the returns are moving and how the dynamics of the company may be changing.

Deeper Insight on ROE With the DuPont Formula

DuPont Chemical came up with a more insightful way of looking at return on equity. With this formula, you can get a more detailed view of the metrics behind ROE, allowing you to view profitability, asset usage, and financial leverage all in one metric.

The DuPont formula calculates return on equity as the net profit margin multiplied by asset turnover multiplied by financial leverage.

DuPont ROE formula

It will generate roughly the same result as the classic ROE formula. However, it will help you break down a company’s performance more clearly.

Splitting return on equity into three parts makes it easier to understand the causes of change in ROE over time.

  • Net profit margin increases: Sales turn into higher income, resulting in a higher overall ROE.
  • Asset turnover increases: Company sales increase for every unit of assets owned, resulting in a higher overall ROE.
  • Financial leverage increases: The firm uses more debt financing related to equity financing, resulting in lower equity and therefore a higher ROE.

Instead of just seeing the change in ROE, you can see why it changed, letting you better assess the good and bad aspects of a particular investment.

Using ROE to Identify Problems

Sometimes an extremely high ROE is a good thing if net income is high compared to equity due to strong performance. However, a relatively high ROE could also be a sign of excessive debt or inconsistent profits.

Look at two companies with the same amount of assets ($1,000,000) and the same net income ($150,000) but different levels of debt:

  • ABC has $500,000 in debt and therefore $500,000 in shareholders equity ($1,000,000 – $500,000)
  • XYZ has $100,000 in debt with $900,000 in shareholders equity ($1,000,000 – $100,000)
  • ABC shows a ROE of 30% ($150,000/ $500,000)
  • XYZ shows a ROE of 16.7% ($150,000/ $900,000)

As ROE equals net income divided by the shareholders’ equity, ABC shows the highest return on equity. In actuality, however, it just has more debt obligations. Its higher ROE may simply mask future problems. Keep in mind, though, that not all debt is bad. If managed well, it can be positive for the underlying growth of ROE.

Another potential issue with a high ROE is when a company has inconsistent profits. You are looking at a company that has been unprofitable for many years. The losses over the years reduce shareholders’ equity. If the company suddenly swings to profitability one year, the shareholder equity value is still low while the ROE is misleadingly high.

Negative and extremely high ROE numbers are not always bad. But in all cases, they should be considered a sign worth investigating. At the same time, a company with a negative ROE should not be compared to others that have positive ROE ratios.

Final Thoughts

Return on equity measures how effectively management is using your capital to create income.

Whether the ROE is good or bad will depend on what’s normal for the industry and company peers.

A high return on equity (ROE) can signal a company has a competitive advantage. At the same time, be aware of its shortfalls with the potential to mask debt or inconsistent profits.

Taking it a step further, the DuPont formula is designed to help you assess many of these issues. You should also consider using a five-year track record to find companies with stable and growing returns.


RagingBull is the foremost trading education website where traders of all skill and experience levels can learn to trade or to become a better trader. Students can learn from experienced stock and options traders, and be alerted to the real money trades these traders make. Become a better trader with RagingBull.com's courses and programs.

Learn More

Leave your comment