Book store founder. E-comm legend. Recent divorcee. Jeffrey Commerce is a lot of things… and now you can add Captain Planet to that list.
Jeff Bezos is strapping on his football pads and tackling climate change, announcing renewable energy goals for Amazon and a massive donation on behalf of the company.
The Climate Pledge
Through an initiative called the ‘Climate Pledge’ (which is not the same as the freshman you send out in a hailstorm), Jeff promises to personally (ok, not personally, but delegate the task) measure and report the company’s emissions on a regular basis.
By implementing decarbonization strategies, adjusting Amazon’s business plan, and helping other companies in its supply chain do the same, JB vows that 80% of Amazon’s energy will come from renewable sources by 2024.
By 2030, the company will report zero emissions, and by 2040, Amazon pledges to guilt other corporations into net-zero carbon emissions, a full decade ahead of the Paris Accord’s goal. Suck it, Paris agreement!
Remember back in February when Amazon’s $440M investment led the $700M investment round of electric vehicle startup, Rivian? Me too, because I wrote about it. Amazon has now agreed to purchase 100k of Rivian’s electric delivery vans, indicating that they’ll be coming to a road near you by 2024.
Amazon will also donate $100M to the Neature Conservancy, which works to restore and protect forests, wetlands, and peatlands, with a goal of removing carbon from the air.
The bottom line…
Did Jeff announce this out of the goodness of his heart? Not quite, as roughly 1k employees have a scheduled walkout today as a part of the Global Climate Strike. But JB is hoping other companies join in on the cause as well. Because if Amazon can figure it out, your run of the mill, sh*t corporation can too!
Bottom line: “Remember when Bezos used to strike fear in people?” – Jeff