Johnny Law has had it up to here with Juul. Federal prosecutors in the Golden State are conducting a criminal probe into the San Francisco-based vape peddlers. The investigation is still in its infancy, and no one would confirm the nature of the probe’s focus.
It’s not just California who’s fed up with Juul’s antics. The FDA is currently conducting a sweeping probe into the use of Juul’s marketing outreach and the unusually high nicotine content of its refill pods. Oh, and the agency believes its product kills.
The FDA’s counterparts over at the FTC are also looking into whether or not Juul used influencers and ads to market its product to minors (spoiler: they did). Minors just so happen to be vaping more than ever before. Coincidence? The FTC thinks not.
State of the union
Other governments have also taken up arms against vaping. North Carolina sued Juul in civil court over its alleged targeting of teens and misleading consumers about the health risks connected to nicotine. The state believes Juul designed its devices and flavors specifically to appeal to youths.
After school special
Over in Massachusetts, state authorities are looking into an “anti-vaping” program that Juul was running in elementary and high schools. Because who cares about middle school kids anyway? Mass believes these anti-vaping initiatives are akin to similar programs run by big tobacco, designed to actually get more people smoking. Time to bring back D.A.R.E.
The bottom line…
For Juul, this is business as usual. The company has been catching flak since day one. In the meantime, stock up on your favorite flavored pods before lawmaker make it damn near impossible.
Bottom line: “So two states that have legalized marijuana are looking to ban nicotine?” – Jeff