My bullseye trade for the week was Affirm Holdings (AFRM). Despite a little shakeout on Monday morning, this trade worked perfectly. A news catalyst yesterday saw the stock skyrocket 25% in one day, and I was able to get out of the calls I bought at a 60% premium.

This was a classic staircase pattern in a really hot sector. Everybody loves, Buy Now Pay Later, with younger buyers preferring installment loans over traditional credit. And after AFRM announced their deal with AMZN a few weeks ago, the stock was on my radar.

I waited patiently for a pullback and pulled the trigger on Monday, just in time to catch this explosive breakout.

Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada. The company’s platform includes point-of-sale payment solutions for consumers, merchant commerce solutions, and a consumer-focused app. Its payments network and partnership with an originating bank enables consumers to pay for a purchase over time with terms ranging from one to forty-eight months.

The Fundamentals

This is commonly referred to as Buy Now and Pay Later and is becoming ever more popular with younger buyers, and AFRM is the market leader! The sector is red hot with AFRM up over 100% since August, and Paypal recently acquiring an Australian Buy Now and Pay Later company called Afterpay in a $29 billion deal. Afterpay was up 10 times since the Covid lows. As a trader, it is my job to get long strong stocks in strong sectors!

Also, given that the Christmas season is coming up soon, I expect that many retailers will be adapting AFRM on their checkout pages as they are the leader in Buy Now Pay Later. I was proved to be spot on as it was announced on Wednesday, 2 days after my trade and discussion live on Master’s Club that Target was partnering with AFRM coming into the Christmas holidays.

The Technicals

Now, let’s take a look at the technicals:

From a technical standpoint, the chart was looking perfect. All the moving averages were pointing up, indicating a very strong trend, and we were making a stairstep consolidation pattern.

Since the first AMZN news gap, this was the second set of steps, consolidating higher. 3 inside days indicated that an explosive move was on the horizon given how tight the range had become….

….Even in a very weak market, with both SPY and the QQQ’s selling off in recent weeks, AFRM was holding and making a base higher, showing relative strength. To me, it was a great risk/reward setup to buy at the bottom of this range.

Drilling down on the hourly, you can see the nice flag pattern AFRM had formed, giving me a great trading setup.

However, it was not just that easy. As usual, the market tested my resolve. With the QQQ’s selling off severely on Monday, it took down AFRM right to my stop loss area of $107. However, before I stop out on a position, I like to see a hold below that level, and we consolidated the for most of the day. It was uncomfortable, but I was ready to take the loss if need be. We got a close at 107.93, and I was able to stay with the trade before the news hit for the big move on Wednesday!

The Trade

Below is my AFRM trade discussed with Bullseye subscribers and live on Master’s Club:

My Trade Plan Recap:

  • My Target: I plan to scale out of half of this trade near $130, which is the recent high.
  • I want to look to protect the remaining half at breakeven or shoot for $140+ if we see a surge past the all-time highs.
  • My stop if we close under $107

My Trade Ideas:

  • Higher-risk “spicy” idea: AFRM Oct 22, 2021, 120 Call near $8
  • More conservative idea: AFRM Oct 22, 2021, 110 Call near $13
  • Another lower-risk option on this idea that I like is to sell AFRM Oct 15 2021 $105/100 put credit spread around $1.65.  

So, how did this play out?

My Trade Recap:

  • Exited credit put spread at $0.35, sold at $1.55
  • Exited calls at $17, entered at $10.50

That’s over a 50% move on both those trades in under a week as AFRM exploded to $138.88.. This bullseye trade was right on target!

Bottom Line

It is my job as a trader to get long strong stocks. AFRM was my bullseye trade of the week. Not only was it trending higher, up over 100% since August, but it was holding these gains with a perfect stairstep pattern. It was showing signs of relative strength, holding its gains while the rest of the market was selling off and showing weakness in recent works. Not only that, but it is a leader in a hot sector that is growing i.e. Buy Now Pay Later.

The idea was that coming into Christmas, more companies would do Buy Now Pay Later deals with AFRM. I couldn’t have been more right when it was announced AFRM was partnering with Target into the holiday season. The technicals were there, the fundamentals were there, the near-term catalyst was there, and this bullseye was bang on!

Jeff Bishop

One of the best traders anywhere, over the past 20 years Jeff’s made multi-millions trading stocks, ETFs, and options. He is renowned as an incredible trader with a deep insight and a sensitive pulse on the markets and the economy. Jeff Bishop is CEO and Co-Founder of RagingBull.com.

Even greater than his prowess as a trader is his skill and passion in teaching others how to trade and rake in profits while managing risk.

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  1. Being a subscriber for over a year now, this AFRM is of my favorite bullseye picks of yours Jeff! You’ve called plenty of winners before…. but this one was truly so spot on with everything from the 107 low, to the scale out at 130 and push for 140 top.

    I watched the 120 sell off, waited and bought that 107 zone dip… and it held. “I hope Jeff didn’t tap out already…” I said to myself, “cuz I think this really might be the set up he was talking about, and if it is, I need to keep my eye on the prize with this one, cuz it’s gunna blow up, and keep blowing up like I’ve seen happen before.”

    Instead of watching the fireworks from the sidelines, I finally was involved and invested in this ongoing, predicted epic pump! 2 days later I cashed out with just under 2x my initial investment and while it kept going higher, I was happy with myself for being patient on the entry, patient on watching the liftoff and not having FOMO when I locked in my profits. Sure, it went higher after my exit, but this trade for me, it wasn’t about nailing exact highs and lows, as it was about improving my timing and my emotional temperance by successfully navigating this momentum trade more professionally. With the help of Jeff’s guidance, I was able to do that and for that, I truly am grateful…

    So I just wanted to say kudos to you sir, thank you, and keep up the good work!! I look forward to increased success with my trades and sharing more positive bullseye wins with you!

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